Duration:3 years
Intakes:January, April & August
Campus:INTI International College Subang & INTI International College Penang
Level of Study:Degree
Faculty:Business
Course Code:INTI International College Subang : KPT/JPT(R/342/6/0068)08/2023 - MQA/FA3015
INTI International College Penang: (R/342/6/0105)(04/24)(MQA/FA4609)
About this course
This programme is designed for students who are interested in a career in event management and marketing. The curriculum incorporates academic and industry driven contents and skills that will prepare graduates to work in this creative, vibrant and dynamic environment.At the end of the programme, students will have developed strong planning and operational skills. In addition, the inclusion of marketing modules will train them to think creatively and strategically. All these are skills that will lead to a successful career.
Total Course Fees
INTI International College Subang Approx. RM 77,479
INTI International College Penang Approx RM 62,386 (Png)
For more information please e-mail choongim.teh@newinti.edu.my
Subject Listing
Creativity, Technology & Innovation
Introduction to Marketing Communications
Economics for Business
English for Business Studies 1
English for Business Studies 2
Media Design for Event Management
Marketing Data Analysis
Principles of Marketing
The Business Professional
The Global Event Industry
Enhancing Employability in Marketing
Event Marketing, Sponsorship & PR
Event Planning & Community Engagement
Impacts of Events & Festivals
Managing People
Marketing for The Small Enterprise
Risk Management & Security for Events
Strategic Marketing Planning
Business Tourism & Events
Contemporary Research Themes in Event Studies
E-Portfolio and Employer Relations
Global Marketing Ethics and Culture
Market and Social Research
Policy, Politics & Events
Sporting Events and Sport Tourism
Strategic Brand Management
- Community Service & Co-curriculum 3 (remove)
- Corporate Social Responsibility
- Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
- Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
- Design Thinking
- Bahasa Kebangsaan A*
Notes:
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.
Entry RequirementsApplicants must have one of the following Entry requirements:
| Entry Level | Entry Requirements Required by Partner University / School |
|---|---|
| STPM | A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics |
| A-Level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics |
| Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a pass in Mathematics and a credit in English at SPM / equivalent |
| UEC | 5Bs including at least a pass in Mathematics and a credit in English |
| SACE International | Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20 |
| NSW (HSC) | Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50% |
| International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics |
| CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12 |
| Diploma | Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics** and a credit in English at SPM / equivalent |
| Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor |
| Entry Level | English Requirements Required by Partner University / School |
|---|---|
| IELTS | Score of 6.0 (with no less than 5.5 in any band) |
| TOEFL | 72 with band scores of reading 18, writing 17, listening 17, speaking 20 |
| Cambridge English First | (also known as First Certificate in English) 169 overall with a minimum of 162 in each component |
| PTE | 59 with no less than 42 in any band |
| MUET | 4.0 |
| SPM | Grade C |
| An equivalent qualification in English Language |
**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with
the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.
International Student Only
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above. To find country-specific entry requirements visit our international entry requirement page
