Duration:4 years and 4 months (Open Distance Learning - ODL)
Intakes:Jan, May & Sept
Campus:Wawasan Open University, Penang
Level of Study:Degree
Faculty:School of Digital Technology
Course Code:N-DL/345/6/1136(MQA/PA14143)11/27
About this course
Programme Outline
In an increasingly digitally-led world, operations and work processes have been digitized across the industries. Industry 4.0 characterized by the increasing digitization in business model has called for universities to modified and expand their curriculum to meet this growing demand for digital know-how.
With WOU’s Bachelor of Digital Business (Honours), students will learn the specialized skills in digital business to help them stand out from the crowd and stay relevant. This includes applied digital marketing skills, Google analytics and business transformation, digital content creation, information security, and applied digital commerce. Students will learn the application of industry-used tools, and you will develop the essential skills and mindsets in the workplaces of today and the future. The programme endows students with both theoretical and practical knowledge, facilitating in the development or enhancement of problem-solving, strategic planning and critical thinking skills, allowing students to strive in a digitally evolving environment whilst gaining practical and transferable digital skills and techniques.
WOU Work2Learn Journey
Year 1: WOU ProCamp
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Front load with all essential digital skills to start work/business in the second year.
Year 2 – 4: Work Full-Time & Study Part-Time
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Debt-free degree for graduates who start work in 12 months.
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Paid apprenticeship after 12 months.
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Gain 3 years of work experience upon graduation.
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Double Conventional University Graduates earning.
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Employed by MNCs and startups.
Employability & Careers
This broad curriculum incorporates IT strategy and governance, digital business transformation, and creativity, innovation and design. During your studies, you’ll participate in a variety of work-integrated learning practices to make you career-ready after completing the first year of the programme. Giving you an added advantage in terms of work experience before actually graduating from the programme.
The following are examples of career possibilities that students can expect upon graduation:
- Digital marketing and strategy specialist
- Digital transformation specialist
- Digital business analyst
- Business development specialist
- Digital media and content specialist
Total Course Fees
Estimated RM70,600– RM82,100
For more information on scholarship, please e-mail enquiry@wou.edu.my for more details or call Toll Free Careline at 1300-888-968.
Subject Listing
- Principles and Practice Management
- Basic Accounting
- Human Resource Management
- Introduction to Financial Management
- Operations Management
- Principles of Marketing
- Principles of Economics
- Business Law
- Digital Business Venture
- Google Analytics and Business Transformation
- Solutions Marketing and Sales
- Digital Marketing and Sales
- Digital Marketing Fundamentals
- Digital Commerce Foundations
- Global Virtual Teams
- Business Communication Skills
- Business Analytics
- Entreprise Digital Transformation
- Website Development
- Social Media Marketing
- Digital Content Creation
- Search Engine Optimisation
- Business Application and Implementation
- Innovation Management
- Creativity and Problem Solving
- Entrepreneurial Development
- Digital Sales and Marketing
- Agile Management
- Information Security
- Applied Digital Marketing
- Applied Digital Commerce
- Digital Business Project
- Consumer Behaviour
- Marketing Communications
- Investment and Portfolio Management
- Retailing
- Introductions to Logistics and Supply Chain
- Corporate Finance
** Choose any 4 courses
- Hubungan Etnik (for Malaysian Students) OR Bahasa Melayu Komunikasi 2 (for foreign students)
- Tamadun Islam or Tamadun Asia (for Malaysian Students) OR Malaysian Studies 3 (for foreign students)
- Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM Crediet in BM and foreign students)
- Comparative Religions OR Family and Society OR Human Rights
- Co-Curriculum
Entry RequirementsApplicants must have one of the following Entry requirements:
Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:
(1) Regular Entry Candidates must possess a minimum of:
Grade C (SGP 2.0) in at least two (2) subjects/ two (2) Principals in STPM / HSC / A-Level; or
Five (5) grade Bs in UEC Senior Middle III, or
Other equivalent qualifications recognised by the Malaysian Government
(2) Accreditation of Prior Experiential Learning (APEL) Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.
Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):
The candidate should be at least 21 years of age in the year of application and possess relevant work experience.
International Student Only
Please contact Wawasan Open University for more information
