Bachelor of Business (Hons) in Sales and Marketing

Duration:4 years & 7 months (Open Distance Learning - ODL), 3 years (On Campus Learning - OCL)

Intakes:Jan, May & Sept

Campus:Wawasan Open University, Penang

Level of Study:Degree

Faculty:School of Business and Administration

Course Code:R2-DL/340/6/0108(A6944)01/22

About this course

Programme Outline

Provides a thorough insight on the concepts and applications of sales and marketing in this rapidly changing business world. Graduates will be equipped with understanding of what drives consumer decisions, developing solutions to meet those needs and employing persuasive, creative communication process to maximise positive customer relationship. This sales and marketing degree will equip graduates to face challenges and thrive in the field of business.

Career Prospects

The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry as manager in the sales and marketing department in advertising, public relations, persuasive communications, account management, customer relationship management, product development, retail management and marketing research.

Total Course Fees

Estimated RM29,280– RM68,000

For more information on scholarship, please e-mail for more details or call Toll Free Careline at 1300-888-968.

Subject Listing

  • Workplace Communication Skills
  • Writing Skills for University Studies
  • Microeconomics
  • Principles and Practice of Management
  • Principles of Marketing
  • Macroeconomics
  • Business Statistics
  • Business Law
  • Basic Accounting
  • Accounting and Costing
  • Human Resource Management
  • Business Ethics
  • Entrepreneurship Development
  • Introduction to Financial Management
  • Strategic Management
  • Organisational Behaviour
  • Introduction to International Business
  • Operations Management
  • Management Information Systems
  • Consumer Behaviour
  • Services Marketing
  • Sales and Distribution Management
  • Marketing Research
  • Marketing Communications
  • Strategic Marketing
  • International Marketing
  • Retailing
  • Product Management
  • Pricing Strategy
  • Research Methods
  • Business Project
  • Strategic Human Resource Management, OR
  • Managing International Business, OR
  • Inventory Management, OR
  • Supply Chain Management, OR
  • Services Marketing, OR
  • Sales and Distribution Management, OR
  • Taxation in Malaysia, OR
  • Cost and Management Accouting

** Choose any 4 courses

  • Hubungan Etnik (for Malaysian Students) OR Bahasa Melayu Komunikasi 2  (for foreign students)
  • Tamadun Islam or Tamadun Asia (for Malaysian Students) OR Malaysian Studies 3 (for foreign students)
  • Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM Crediet in BM and foreign students)
  • Comparative Religions OR Family and Society OR Human Rights
  • Co-Curriculum

Entry RequirementsApplicants must have one of the following Entry requirements:

Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:

(1) Regular Entry Candidates must fulfil one of the following criteria:

With a pass in English and Mathematics at SPM / UEC Senior Middle III and

 Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level

 Five (5) Grade Bs in UEC Senior Middle III

Other eligible qualifications

 An approved / accredited Diploma / Advanced Diploma

 An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia

 Other equivalent qualifications recognised by the Malaysian Government

(2) Accreditation of Prior Experiential Learning (APEL) Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

 The candidate should be at least 21 years of age in the year of application and possess relevant work experience.

International Student Only

Please contact Wawasan Open University  for more information

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