Malaysia Education > Field UTAR > Bachelor of Communication (Honours) Broadcasting

Bachelor of Communication (Honours) Broadcasting

Duration:3 years (full time)

Intakes:January, May, October

Campus:UTAR Sungai Long

Level of Study:Undergraduate

Faculty:Faculty of Creative Industries

Course Code:

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About this course

UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena.

The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions.

This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry’s current and future demands.

Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability.

Total Course Fees

RM42,650 (Local)
RM57,850 (International)

For scholarships enquiries please e-mail lokecl@utar.edu.my for more details.

Subject Listing

Year 1

Core Courses:
  • Advertising Copywriting
  • Co-Curriculum
  • Communicative English
  • Elective I
  • Elective II
  • Fundamentals of Imagery & Composition
  • Introduction to Advertising
  • Introduction to Broadcasting
  • Introduction to Mass Communication
  • MPU1*
  • Multimedia Design and Applications
  • National Language/Other Language
  • Public Speaking
  • Screenplay and Scriptwriting
  • Sun Zi’s Art of War and Business Strategies

Elective I – Choose 1 course(s)

  • Creative Writing Skills
  • English Grammar in Context
  • English Pronunciation and Speaking
  • English Vocabulary

 

Elective II – Choose 1 course(s)

  • Film Studies
  • Fundamentals of Psychology
  • Malaysia: Cultural and Religious Practice

 

MPU 1* – Choose 1 course

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

 

Co-curriculum – Choose 1 course(s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Managing Personal Finance
  • Music Performance
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project

 

National Language/Other Language – Choose 1 course(s)

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Year 2

Core Courses:

  • Approaches to Communication Research
  • Communication Law
  • Creative Strategy for Advertising
  • Digital Audio Production
  • Elective III
  • English for Mass Communication
  • Malaysian Media and Culture
  • Media and Communication Theories
  • Media Planning
  • MPU1**
  • Radio Broadcasting
  • Television Production I
  • Television Studies

 

Elective III – Choose 1 course

  • Audience & Reception Studies
  • Communication in Interpersonal Relationships
  • Entrepreneurship

 

MPU 1** – Choose 1 course

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

Year 3

Core Courses:

  • Broadcast Journalism
  • Ethics in Media Communication
  • Industrial Training
  • New Media and Communication
  • Project
  • Television Production II

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM with 2 Grade C

OR

  • A-Level with 2 Grade D

OR

  • South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

  • Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

  • Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

  • Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation from other Institutions of Higher Learning

OR

  • Matriculation Certificate, Ministry of Education

OR

  • Diploma, Tunku Abdul Rahman University College (TAR UC)

OR

  • Diploma from other Institutions of Higher Learning

OR

  • Other equivalent qualifications recognised by the Malaysian Government

AND

  • a credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

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