Duration:3 years
Intakes:13 Jan, 1 June & 10 Sep
Campus:UOW Malaysia KDU University College, Utropolis Glenmarie, Shah Alam
Level of Study:Degree
Faculty:Faculty of Communication
Course Code:R/321/6/0187(07/21) MQA/FA 0477
About this course
UOW Malaysia KDU’s Bachelor of Communications (Hons) program develops students’ capability and capacity to think critically and strategically to connect and engage people with communication messages in creative ways. Our programme gives students the opportunity to explore the media industry in greater detail through its areas of specialisations, and equips students with the skills to make outstanding contributions in the competitive media and communications industries
Total Course Fees
RM70,005
There is currently a waiver package available. Please e-mail sn.choi@uowmkdu.edu.my for more details.
Subject Listing
– Introduction to Mass Communication
– Public Speaking
– Academic English 1 & 2
– Media, Culture and Society
– Professional Development & Leadership Skills
– Principles of Advertising
– Introduction to Corporate Communication
– Introduction to Creative Media
– Organisational
Communication
– Bahasa Kebangsaan A
– Life in Malaysia
– Hubungan Etnik (Malaysian Students)
– Tamadun Islam dan Tamadun Asia (Malaysian Students)
– Pengajian Malaysia 3 (International Students)
– Bahasa Melayu Komunikasi 2 (International Students)
– Introduction to Corporate Communication
– Principles of Journalism
– Communication Theories
– Intercultural Communication
– Communication Law
– Research Methodology
– Specialisations (4 subjects)
– Entrepreneurship
– Corporate Social Responsibility
– Final Year Project (Part 1)
– Final Year Project (Part 2)
– Internship
– Multimedia & Web Design (Elective)
– Specialisations (3 subjects)
SPECIALISATIONS: CORPORATE COMMUNICATION
– Corporate Identity and Brand
Packaging
– Event Management
– Public Relations Management
– Public Relations Writing
– Public Relations Campaign Skills: Theory and Strategy
– Media Relations
– Crisis Communication and Management
SPECIALISATIONS: ADVERTISING MEDIA MANAGEMENT
– Creative Industries
– Consumer Behaviour
– Integrated Marketing Communication
– Interactive Media Promotions
– Media Planning and Buying
– Principles of Marketing
– Strategic Brand Management
SPECIALISATIONS: JOURNALISM & BROADCASTING
– Broadcast Media Production
– Citizen Journalism and Participatory Culture
– Creative Industries
– Writing for the Screen
SPECIALISATIONS: VISUAL COMMUNICATION
– Broadcast Media Production
– Corporate Identity and Brand Packaging
– Design Fundamentals
– Principles of Marketing
– Digital Photography and Imaging
– Publication Design
– Visual Concept and Ideation
– Digital Photography andImaging
– Print and Broadcast Journalism
– Radio Production
Entry RequirementsApplicants must have one of the following Entry requirements:
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GCE A Levels – 2Es
STPM – 2 Cs or CGPA 2.00
UEC – 5 Credits (5Bs) inclusive of a Credit in English
Diploma – Pass with min. CGPA of 2.00*
Foundation Studies – Pass
* Students must have obtained a “Credit” in English at SPM level or its equivalent. Candidates without a “Credit” in English at SPM level may be admitted if their entry qualification contain subject(s) of English and their achievement is equivalent
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* Any other qualifications is subject to review and approval of certified transcripts. For a full listing of the entry requirements and other details on the respective programs, please check with the counsellor.
** Bahasa Kebangsaan A is compulsory for all Malaysian students that do not fulfil the following requirements:
– without a credit in SPM Bahasa Malaysia.
– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
International Student Only
Click on the APPLY NOW button, choose your desired program and fill up all the details.
The following documents are to be sent together with your application:
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1 copy of all relevant academic/examination results: High School results/College transcripts, etc
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1 copy of identity card – both front and back on 1 page
- 2 passport-size photographs
