Malaysia Education > University Malaysia > Field Taylor's University > Bachelor of Communication (Marketing Communication) – Hons

Bachelor of Communication (Marketing Communication) – Hons

Duration:3 years

Intakes:January 9, June 1, August 21

Campus:HELP Damansara

Level of Study:Undergraduate

Faculty:Faculty of Arts and Communication

Course Code:KPT/JPS (R/321/6/0146) (A6244) 03/20

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About this course

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Total Course Fees

RM 67,100

There is currently a waiver package available. Please e-mail support@edu.com.my for more details.

Subject Listing

Year 1

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Year 2

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Year 3

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

MPU

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Entry Requirements

Applicants must have one of the following Entry requirements:

A Level

BBB, including Mathematics and either Computer Science, Information Communications Technology, or one science subject; excluding critical thinking and general studies.

IB Diploma

30 points with 5, 5, 5 at Higher Level, including mathematics and either Computer Science or one science subject.

Subject Listing

Year 1

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Year 2

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Entry RequirementsApplicants must have one of the following Entry requirements:

Applicants must have one of the following Entry requirements:

A Level

 BBB, including Mathematics and either Computer Science, Information Communications Technology, or one science subject; excluding critical thinking and general studies.

IB Diploma

 30 points with 5, 5, 5 at Higher Level, including mathematics and either Computer Science or one science subject.

STPM

 B+B+B+, including mathematics and either Information and Communications Technology or one science subject, excluding Pengajian Am.

UEC

 2 As including mathematics and either Computing & Information Technology or one science subject, and grade B3 in 3 other academic subjects, excluding Bahasa Malaysia and Chinese language.

SAM/AUSMAT

 ATAR 86 including mathematics and Computer Science or one relevant science subject.

Canadian Ontario Grade 12 Secondary School Diploma (OSSD)

80% average based on 6 subjects with at least 70% in Advanced Functions, Calculus and Vectors and one computer studies or relevant science subject.

Canadian Secondary School Diplomas from other provinces are acceptable and to be assessed based on the University’s requirements.

Advance Placement (AP)

 4,4,4 including AP Calculus and Computer Science or one science subject. Applicants taking non-preferred subjects may be made an offer across more than three subjects at Advanced Placement level.

Diploma – Other Institutions

 Acceptance is at the discretion of the School but normally would require an overall GPA of 3.3 (out of 4) or 70% and above in Computer Science, Software Engineering, Information Technology, Information System, Science and Technology or other related disciplines. Previous studies must meet the prerequisite requirements to the programme.

Foundation – Other Institutions

Acceptance is at the discretion of the School but normally would require an overall GPA of 3.3 (out of 4) or 70% and above (consideration to be made based on relevant subjects), and previous studies must meet the prerequisite requirements to the programme

Applicants who have not obtained grade B in additional mathematics at SPM/GCSE/IGCSE or equivalent but have obtained a higher level mathematics, will be considered on a case-by-case basis.

University of Nottingham Malaysia Foundation

 Successful completion of the Foundation in Science or Engineering programme.

We strongly encourage all interested students to apply. Our students come to us with a diverse range of qualifications and we also consider applicants’ personal statement, references and interview performance (if you have one) when making a decision. The only way for us to fully determine eligibility is through the submission of a completed application.

English language requirements:

English language requirements

IELTS (Academic):

 6.0 (with no less than 5.5 in each element)

TOEFL (iBT):

 79 (minimum 17 in Writing and Listening, 18 in Reading, 20 in Speaking)

PTE (Academic):

 55 (with no less than 51 in each element)

GCE A Level English Language or English Literature:

 grade C

GCE AS Level English Language or English Literature:

 grade C

SPM:

 grade B+

1119 (GCE O):

 grade C

GCSE O Level:

 grade C

IGCSE (first language):

 grade C

IGCSE (second language):

 grade B

MUET:

 Band 4

UEC:

 grade B3

IB English A1 or A2 (SL or HL):

 4 points

IB English B HL:

 4 points

IB English B SL:

 5 points

IELTS, TOEFL and PTE (Academic) test results must be less than two years old and all IELTS must be the academic version of the test. MUET results are valid for five years from the date of the release of results.

International Student Only

International students: Please contact University of Nottingham for more information +6 03 8924 8000 or refer to link https://www.nottingham.edu.my/Study/How-to-apply/how-to-apply.aspx

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Scholarships Available (Applicable for 2020 intakes only)

Please refer below for scholarship eligibility:

Scholarship Amount
SPM / O-Levels Required

RM12,450 *

8 A+/A and above

RM5,000 **

7 A+/A or 8 A+/A/A-

RM4,000 **

6 A+/A or 7 A+/A/A-

RM2,000 **

5 A+/A or 6 A+/A/A-

Candidates are required to achieve A+/A in English and 3 out of these 4 subjects (Mathematics, Biology, Physics, Chemistry).

* The scholarship value will be deducted across 3 semesters.

** The scholarship value will be deducted from Semester 2 only.

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