Diploma in E-Marketing

Duration:2 years


Campus:TARUC Penang Branch Campus

Level of Study:Diploma

Faculty:Faculty of Accountancy, Finance & Business

Course Code:(R/342/4/0160)(09/23)(AA0144)

About this course

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Total Course Fees

Estimated Total Fees: RM17,600 (Malaysian Student), RM31,000 (International Student)

Please e-mail tankk@tarc.edu.my or limcn@tarc.edu.my for more details.

Subject Listing

Principles of Accounting
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Organisation Behaviour
Fundamentals of Marketing
Introduction to E-Commerce
Web Page Design
Principles of Management
Internet Retailing and Services
Fundamentals of Finance
Internet and World Wide Web
Consumer Insight and Behaviour
Social Media Marketing
Business & Cyber Law
Marketing Strategy
Web Design for Marketing
Ethics for Business
Setting Up An Online Business
E-Customer Relationship Management

English for Tertiary Studies, Pengajian Malaysia 2, Academic English, Professional English, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular.

Entry RequirementsApplicants must have one of the following Entry requirements:

  • BS


    a.) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

    b.) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.

    c.) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

    d.) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

International Student Only

International students: Please contact TARUC Penang Branch for more information

Apply Course - TARUC Penang Branch