Duration:3 Years
Intakes:Depending on Campus
Campus:SEGi - Kuala Lumpur
Level of Study:Degree
Faculty:Business & Finance
Course Code:SJ (N/342/6/0216) (01/25) (MQA/PA12174) • PG (N/342/6/0000) (09/25) (MQA/PA13339)
About this course
The BA (Hons) Marketing Management is ideal for students who want to use your creativity and in influence strategy and you’re keen to impact the digital era as a marketing manager.
This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing. SEGi’s marketing subjects are ranked highest in London overall (Complete University
Guide
2019).
Total Course Fees
Please Contact SEGI Group of Colleges for the Course Fee
To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/
For more information, please email lichunyoung@segi.edu.my
Subject Listing
Year 1
Personal and Professional Development 1 – The Marketer
Principles and Practice of Marketing
Multichannel Marketing
Financial Aspect of Marketing
Public Relations: From Concepts to Practice
Bahasa Melayu Komunikasi 2 (International students)
Penghayatan Etika dan Peradaban (Local students) (NEW)
Malaysia Society 5.0 (NEW)
Year 2
Customer Insight and Research
Personal and Professional Development 2
Integrated Marketing Communications Management
Global Marketing Management
Marketing Management
Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) (NEW)
Falsafah dan Isu Semasa (Local students) (NEW)
Design Thinking (NEW) / Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
Year 3
Dissertation
Direct, Interactive and Digital Marketing
Business and Marketing Strategy
Social Media Analytics
Contemporary Issues in Marketing
Social Marketing
Community Engagement
Entry RequirementsApplicants must have one of the following Entry requirements:
UEC with 5 credits, STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects), A-Level with passes in 2 subjects, Matriculation / Foundation or equivalent, SAM / AUSMAT with min ATAR 60, Related SKM Level 5, Related Diploma, MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
English Requirements
IELTS: Dip- Band 5.5, Deg- Band 6.0, Master -Band 6.5
TOEFL iBT: Dip-42, Deg- 46, Master -60
Cambridge English: Dip- 154, Deg- 160, Master – 169
Pearson Test:Dip-47, Deg- 51, Master -59
Linguaskill Cambridge:Dip-154 – 161, Deg- 169 – 175, Master -176 – 179
MUET: Dip-Band 2, Deg- Band 3
International Student Only
Entry requirements for international students – please visit our website bit.ly/isentryreq
