Duration:3 years
Intakes:March, June/July & Sept/Oct
Campus:IUkL @ De Centrum City, Kajang
Level of Study:Degree
Faculty:Faculty of Business, Information & Human Sciences
Course Code:KP/JPS(R2/321/6/0150)05/25
About this course
The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.
Total Course Fees
RM46,200 (local) RM55,800(international)
For scholarship enquiries, please contact Ms. Siti Asmah via email sam@iukl.edu.my or click https://iukl.edu.my/admissions/scholarships-and-loans/iukl-scholarship/
Subject Listing
Theories of Communication, Introduction to Social Science, Introduction to Integrated Marketing Communication, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Mass Media and Society, Introduction to Corporate Multimedia, Communication Laws and Ethics, Public Relations Practices, Interactive Skills, MPU Subjects (U2)
Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)
Crisis Communication Management, IMC Campaign and Planning, Creative Strategy and Production in IMC, Effective Negotiation, IMC and Globalization, Free Elective II, International Marketing, Internet Marketing, Industrial Training, MPU Subjects (U4)
Entry RequirementsApplicants must have one of the following Entry requirements:
| STPM | Minimum 2 Principal Passes and a C in SPM English |
| A-Level | Minimum 2 Principal Passes and a C in O-Level English |
| UEC | Minimum 5Bs (including English) |
| Diploma/HND | Minimum CGPA of 2.00 |
| Foundation / Matriculation | Minimum CGPA of 2.00 |
| SAM/HSC/AUSMAT | TER/UAI: average 60% or higher in 5 subjects |
| CPU/CIMP | Average of 60% or higher in 6 subjects |
| IB | 26 points or higher based on 6 subjects |
| Other Qualifications | As recognised by the Senate of IUKL as equivalent to STPM |
International Student Only
Please contact IUKL or go to https://iukl.edu.my/admissions/international-students/ for more information.
