Diploma in Marketing

Duration:2 years

Intakes: January, April & August

Campus:INTI International College Subang, INTI International College Penang

Level of Study:Diploma

Faculty:Business

Course Code:INTI International College Subang: (N/342/4/0224)(12/2024)(MQA/PA12305)
INTI International College Penang: (N/342/4/0213)(10/23)(MQA/PA11350)

About this course

Build a solid foundation in the exciting arena of marketing with a Diploma in Marketing.

This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business. Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context.

This programme provides excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.

Total Course Fees

Approx. RM 35,787 (Sel), RM 32,498 (Png)

For more information please e-mail choongim.teh@newinti.edu.my 

Subject Listing

Common Modules

Fundamentals of English

English for Academic Purposes

Financial Accounting

Principles of Microeconomics

Principles of Macroeconomics

Public Speaking

Fundamentals of Marketing

Introduction to Business

Business Mathematics

Quantitative Methods

Personal Development Skills

Business Ethics

Fundamentals of Human Resource Management

E-commerce Theory and Applications

Capstone Project

Specialised Modules

Marketing Communications

Services Marketing

Retail Marketing

Consumer Behaviour

Managing Marketing Practices

Digital Marketing

Promotion and Event Management

International Marketing

MPU Subjects

Media Literacy for Personal Branding / Bahasa Kebangsaan A*

Co-curriculum

Green Future Malaysia

Malaysian Studies 2 (Local students) / Communicating in Malay 1B (International students)

*For Malaysian students who do not have a credit in SPM BM.

Entry RequirementsApplicants must have one of the following Entry requirements:

Entry Level Entry Requirements
SPM / SPMV 3 Credits
O Level at least Grade C in 3 subjects
UEC 3Bs
Certificate Pass Certificate with CGPA 2.00
SKM LEVEL 3 in related field AND pass SPM with at least 1 Credit
Sijil Kolej Komuniti Pass Sijil Kolej Komuniti that equivalent to Level 3 MQF in related field AND pass SPM with at least 1 credit
STPM Grade C (CGPA 2.00) in 1 subject
STAM Pass STAM with Maqbul
Other Equivalent qualifications recognised by Malaysian Government

International Student Only

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above. To find country-specific entry requirements visit our international entry requirement page 

Apply Course - INTI International University & Colleges