Duration:3 years + 12 weeks internship
Intakes:March & July
Campus:INTI International College Subang
Level of Study:Degree
Faculty:Mass Communication
Course Code:INTI International College Subang : (N/213/6/0353)(12/25)(MQA/PA14134)
About this course
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry. This programme encompasses a major in Social Media and Advertising with a minor in Digital Marketing. A major in Social Media and Advertising gives students a comprehensive understanding of social media platforms and learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Total Course Fees
Approx RM 79,000, RM 86,500 (Intl. Student)
For more information please e-mail choongim.teh@newinti.edu.my
Subject Listing
ntroduction to Media Studies
Professional Communication Practice
Principles of Advertising
Fundamentals of Marketing
Global Media Industries
Innovation Cultures: Perspectives on Science and Technology
Advertising Issues: Regulation, Ethics & Cultural Consideration
Media Content Creation
Concept Development and Copywriting
Digital Communities
National Media in a Globalised World
Marketing Research and Analytics
Networked Selves
Sports/Advertising/Media
Media and Communication Project A
Frontiers in Digital Marketing
Business of Media
Advertising, Media Planning and Purchasing
Advertising Management and Campaigns Project
Marketing Insights
Professional Practice: Client & Agency Management
Media Analytics and Visualisation
Media and Communication Project B
Researching Social Media Publics
Internship-Communication (12 weeks)
Graduate Employability Module
Design Thinking
Community Service
Corporate Social Responsibility / Bahasa Kebangsaan A*
Ethnic Relations (Local students) / Communicating in
Malay 2 (International students)
Islamic & Asian Civilization (Local students) /
Malaysian Studies 3 (International students)
* For Malaysian students who do not have a credit in SPM BM.
Entry RequirementsApplicants must have one of the following Entry requirements:
| Entry Level | Entry Requirements Required by Partner University / School |
|---|---|
| American Degree Transfer Program |
Completion of two years (minimum 60 credits) with a minimum average of 60% |
| INTI Diploma | Completion of Diploma with an average of 60% or completion of Diploma in Mass Communication. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne) |
| Diploma | Average of 60% (CGPA 2.40). Having completed a minimum 2 years of Diploma with English as a medium of instruction. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne) |
| INTI Foundation | Average of 60% (CGPA 2.40). (Average 60% in English units. Study must be completed not more than two years prior to commencing study at Swinburne) |
| Foundation | Average of 65%. (Average of 70% in English units. Study must be completed not more than two years prior to commencing study at Swinburne) |
| STPM | Minimum CGPA 2.50. SPM 1119 with a minimum grade C, MUET – Band 4; and other recognised English programmes |
| Unified Examination Certificate (UEC) |
Average of best 5 subjects. Minimum 65%. Use the median score of each grade to calculate the average of 5 academic subjects. SPM 1119 with a minimum grade C, MUET – Band 4; and other recognised English programmes (Grades for UEC: A1: 100 – 85; A2: 84 – 80; B3: 79 – 75; B4: 74 – 70; B5: 69 – 65; B6: 64 – 60; C7: 57 – 55; C8: 54 – 50; F9: 49 – 0) |
| Cambridge A Levels (A Levels incorporating Cambridge, GCE, Malaysia, Singapore & UK) |
Minimum value of 8 must be achieved in 3 subjects at A Levels. (Minimum grade C in IGCSE English plus completion of A Level – study must be completed not more than two years prior to commencing study at Swinburne) (Grades for A Levels: A=5, B=4, C=3, D=2, E=1) |
| Australian Senior High School Certificate (e.g. South Australia Certificate of Education or VCE) |
Minimum Australian Tertiary Admission Rank (ATAR) of 65. Score of 30 in EAL (English as Alternate Language) for Victorian Certificate of Education (VCE), or equivalent |
| Australian Foundation Programme (e.g. Monash University Foundation Year) |
Minimum score of 65%. (Average of 60% in Foundation English units – study must be completed not more than two years prior to commencing study at Swinburne) |
| International Baccalaureate (IB) |
Evidence of IB Diploma Award. Minimum 6 subjects including minimum 4 in pre-requisite subjects. Minimum 24 points. Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level) |
International Student Only
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above. To find country-specific entry requirements visit our international entry requirement page
