Malaysia Education > Field Help Uni > Bachelor of Communication (Marketing Communication) (Hons)

Bachelor of Communication (Marketing Communication) (Hons)

Duration:3 years

Intakes:January, June , August

Campus:HELP Damansara

Level of Study:Degree

Faculty:Faculty of Arts & Communication

Course Code:KPT/JPS (R/321/6/0146) (A6244) 03/20

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About this course

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Tuition Fee Only

RM 67,100

For scholarship enquiries please e-mail chew.sk@help.edu.my for more details.

Subject Listing

Year 1

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • MCH 102 Public Speaking
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elect

 

Year 2

  • MCH 260 Advanced Marketing Communication
  • MCH 214 Advertising Copywriting
  • HBA 200 Business Administration
  • MCH 208 Communication in the Workplace
  • MCH 250 Communication Theory
  • MCH 206 Graphic Design
  • HBA 212 Principles of Advertising
  • MCH 215 Intercultural Communication
  • HSO 210 Social Research Methods
  • √ Year 2 Free Elective
  • √ Year 2 Free Elective

 

 

Year 3

  • MCH 322 Advertising Campaigns Activities
  • MCH 314 Communication Law and Ethics
  • HBA 318 Consumer Behaviour
  • MCH 390 Honours Thesis
  • MCH 321 Media Marketing
  • MCH 317 Publication Design
  • MCH 396 Practicum
  • √ Year 3 Free Elective
  • √ Year 3 Free Electiv

 

MPU

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)
  • MPU3113 Hubungan Etnik(Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2(International students)
  • MPU3173 Pengajian Malaysia 3(International students)
MPU2 (CHOOSE 1)
  • MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
  • MPU3233 Leadership in Business
MPU3 (CHOOSE 1)
  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia
MPU4 (CHOOSE 1)
  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2

Entry RequirementsApplicants must have one of the following Entry requirements:

Applicants must have one of the following Entry requirements:

  • HELP Foundation in Arts / Foundation in Science
  • STPM At least 2 C’s
  • A-Level At least 2 passes
  • Senior Middle 3 (UEC) At Least 5 B’s (including English)
  • CPU 5 passes with a minimum average of 50%
  • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
  • International Baccalaureate At least 24 points
  • Matriculation/Foundation At least CGPA of 2.00
  • Diploma At least CPA 2.00
  • Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Apply Course - HELP University

Scholarships Available (Applicable for 2020 intakes only)

Please refer below for scholarship eligibility:

Scholarship Amount
SPM / O-Levels Required

RM12,450 *

8 A+/A and above

RM5,000 **

7 A+/A or 8 A+/A/A-

RM4,000 **

6 A+/A or 7 A+/A/A-

RM2,000 **

5 A+/A or 6 A+/A/A-

Candidates are required to achieve A+/A in English and 3 out of these 4 subjects (Mathematics, Biology, Physics, Chemistry).

* The scholarship value will be deducted across 3 semesters.

** The scholarship value will be deducted from Semester 2 only.

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