Malaysia Education > Field UTAR > Bachelor of Marketing (Honours)

Bachelor of Marketing (Honours)

Duration:3 years (full time)

Intakes:January, May, October

Campus:UTAR Kampar

Level of Study:Undergraduate

Faculty:Faculty of Business & Finance

Course Code:

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About this course

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global E-commerce Talent (GET) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. 

Total Course Fees

RM41,700 (Local)
RM56,750 (International)

For scholarships enquiries please e-mail lokecl@utar.edu.my for more details.

Subject Listing

Year 1

Core Courses:
  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles
  • MPU1*
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II

 

Elective II – Choose 1 course

  • Advertising and Promotion
  • Business-To-Business Marketing
  • Event Management

 

MPU 1* – Choose 1 course

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

 

Year 2

Core Courses:

  • Co-Curriculum
  • Customer Relationship Management
  • Elective III
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • MPU1**
  • MPU Elective I
  • Product Management
  • Retail Management
  • Sun Zi’s Art of War and Business Strategies

 

MPU 1** – Choose 1 course

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

 

MPU Elective – Choose 1 course

  • Business and Society
  • Malaysian Economy

 

Co-curriculum – Choose 1 course

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Abroad
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Martial Arts
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Sports
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

Year 3

Core Courses:

  • Business Ethics
  • Elective I
  • Elective IV
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language/ Other Languages
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

 

Elective I – Choose 1 course

  • Human Resource Management
  • Managing Information Systems

 

Elective IV – Choose 1 course

  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM with 2 Grade C

OR

  • A-Level with 2 Grade D

OR

  • South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

  • Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

  • Unified Examination Certificate (UEC) with Grade B in 5 subjects

OR

  • Foundation in Arts (Management and Accountancy Stream), Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation from other Institutions of Higher Learning in the relevant field

OR

  • Matriculation Certificate, Ministry of Education

OR

  • Diploma, Tunku Abdul Rahman University College (TAR UC) in the relevant field

OR

  • Diploma from other Institutions of Higher Learning in the relevant field

OR

  • Other equivalent qualifications recognised by the Malaysian Government

AND

  • A Pass in 1 SPM Mathematics subject / equivalent

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