Malaysia Education > Field UTAR > Bachelor of Corporate Communication (Honours)

Bachelor of Corporate Communication (Honours)

Duration:3 years (full time)

Intakes:January, May, October

Campus:UTAR Sungai Long

Level of Study:Undergraduate

Faculty:Faculty of Creative Industries

Course Code:

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About this course

Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes.

It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.

The Bachelor of Corporate Communication (Honours) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to communicate effectively in the local and global business world.

The programme will expose students to communication management and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.

exemptions from the professional examinations of ICSA and MACS.

Total Course Fees

RM42,400 (Local)
RM57,550 (International)

For scholarships enquiries please e-mail lokecl@utar.edu.my for more details.

Subject Listing

Year 1

Core Courses:
  • Co-Curriculum
  • Communication in Interpersonal Relationships
  • Corporate Writing I
  • Creative Thinking and Idea Generation
  • Elective I
  • Elective III
  • English for Mass Communication
  • Fundamentals of Public Relations
  • Integrated Marketing Communications
  • Intercultural Communication
  • Introduction to Mass Communication
  • MPU1*
  • National Language/ Other Languages
  • Principles and Practices of Corporate Communication
  • Public Speaking
  • Sun Zi’s Art of War and Business Strategies

 

Elective I – Choose 1 course

  • Creative Writing Skills
  • English Grammar in Context
  • English Pronunciation and Speaking
  • English Vocabulary

 

Elective III – Choose 1 course

  • Digital Photography
  • Visual Communication

 

MPU 1* – Choose 1 course

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

 

National Language/Other Language – Choose 1 course

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Year 2

Core Courses:

  • Applied Organisational Communication
  • Approaches to Communication Research
  • Corporate Branding
  • Corporate Writing II
  • Design Studio
  • Elective II
  • Entrepreneurship
  • Ethics in Media Communication
  • Financial Communication
  • Media and Communication Theories
  • Media Relations
  • Reputation Management
  • Web Page Design

 

Elective II – Choose 1 course

  • Fundamentals of Psychology
  • Introduction to Sociology
  • Social Psychology
  • Understanding Politics: State, Nation and Government
  • Work Ethics and EQ

Year 3

Core Courses:

  • Communication Law
  • Corporate Crisis Management
  • Event Planning and Management I
  • Events Planning And Management II
  • Industrial Training
  • MPU1**
  • Project Strategic Management and Communication

 

MPU 1** – Choose 1 course

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM with 2 Grade C

OR

  • A-Level with 2 Grade D

OR

  • South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

  • Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

  • Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

  • Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation from other Institutions of Higher Learning

OR

  • Matriculation Certificate, Ministry of Education

OR

  • Diploma, Tunku Abdul Rahman University College (TAR UC)

OR

  • Diploma from other Institutions of Higher Learning

OR

  • Other equivalent qualifications recognised by the Malaysian Government

AND

  • a credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

 

  • for qualifications conducted fully in English language)

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