Malaysia Education > Field UTAR > Bachelor of Communication (Honours) Public Relations

Bachelor of Communication (Honours) Public Relations

Duration:3 years (Full time)

Intakes:January, May, October

Campus:UTAR Kampar

Level of Study:Undergraduate

Faculty:Faculty of Arts and Social Science

Course Code:

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About this course

UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment.

It emphasises in-depth understanding of communicaiton theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media.

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations. 

Total Course Fees

RM42,100 (Local)
RM57,250 (International)

For scholarships enquiries please e-mail lokecl@utar.edu.my for more details.

Subject Listing

Year 1

Core Courses:
  • Advertising Copy Writing
  • Co-Curriculum
  • Communication Skills in Public Relations
  • Communicative English
  • Design for Media
  • Elective Unit
  • Interpersonal Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Media Planning
  • MPU1*
  • MPU3
  • Public Relations
  • Public Relations Writing
  • Sun Zi’s Art of War and Business Strategies

 

Elective Unit – Choose 1 course(s)

  • Advertising and Promotion
  • Computer Systems and Applications
  • Customer Relationship Management
  • Industrial Relations
  • Information Systems
  • Introduction to Multimedia
  • Service Management

 

MPU 1* – Choose 1 course

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

 

MPU 3 – Choose 1 course

  • Business and Society
  • Confucianism and Modern Society
  • Culture and Communication
  • Introduction to Political Science
  • Introduction to Sociology
  • Malaysian Economy

 

Co-curriculum – Choose 1 course

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

Year 2

Core Courses:
  • Advanced Public Relations Writing
  • Brand Management
  • Communication Research Methods
  • Communication Theories
  • Corporate Social Responsibility
  • Creative Strategy for Advertising
  • Crisis Management in Public Relations
  • Digital Communication Technology
  • Integrated Marketing Communication
  • Media Law and Ethics
  • MPU1**
  • National Language/Other Languages

 

MPU 1** – Choose 1 course

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

 

National Language/Other Language – Choose 1 course

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Year 3

Core Courses:

  • Elective I
  • Final Year Project I
  • Final Year Project II
  • Industrial Training
  • Media Law and Ethics
  • Media Management
  • Politics and The Media

Elective I – Choose 1 course(s)

  • Ethics And Contemporary Social Issues
  • Interpersonal Communication
  • Oral Communication And Interpersonal Skills

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM with 2 Grade C

OR

  • A-Level with 2 Grade D

OR

  • South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

  • Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

  • Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

  • Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation / Matriculation from other Institutions of Higher Learning

OR

  • Diploma / Advanced Diploma from other Institutions of Higher Learning

OR

  • Other equivalent qualifications recognised by the Malaysian Government

AND

  • a credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

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