Malaysia Education > Field UTAR > Bachelor of Communication (Honours) Advertising

Bachelor of Communication (Honours) Advertising

Duration:3 years (full time)

Intakes:January, May, October

Campus:UTAR Kampar

Level of Study:Undergraduate

Faculty:Faculty of Arts & Social Sciences

Course Code:

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About this course

The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan.

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

 

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS.

Total Course Fees

RM42,450 (Local)
RM57,650 (International)

For scholarships enquiries please e-mail lokecl@utar.edu.my for more details.

Subject Listing

Year 1

Core Courses:
  • Communication Theories
  • Creative Thinking
  • Design for Media
  • Design Fundamentals
  • Elective I
  • Elective II
  • English for Mass Communication
  • History of Advertising
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising

 

Elective I

Choose 1 course (s)

  • Computer Systems and Applications
  • Introduction to Multimedia

 

Elective II

Choose 1 course (s)
  • Positive Psychology
  • Consumer Behaviour

Year 2

Core Courses:

  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum
  • Communication Research Methods
  • Digital Advertising
  • Digital Communication Technology
  • Media Planning
  • MPU1*
  • National Language/Other Languages
  • Public Speaking
  • Sun Zi’s Art of War and Business Strategies
  • Web Page Design

 

MPU 1*

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

 

National Language/Other Language 

Choose 1 course (s)

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

 

Co-curriculum
Choose 1 course (s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

Year 3

Core Courses:

  • Industrial Training
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1**
  • MPU3

 

MPU 1** 

Choose 1 course (s)

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

 

MPU 3** 

Choose 1 course (s)

  • Culture and Communication
  • Development Trends in Malaysia
  • Introduction to Political Science
  • Introduction to Sociology

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM with 2 Grade C

OR

  • A-Level with 2 Grade D

OR

  • South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

  • Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

  • Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

  • Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

  • Foundation from other Institutions of Higher Learning

OR

  • Matriculation Certificate, Ministry of Education

OR

  • Diploma, Tunku Abdul Rahman University College (TAR UC)

OR

  • Diploma from other Institutions of Higher Learning

OR

  • Other equivalent qualifications recognised by the Malaysian Government

AND

  • A credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

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