Bachelor of Arts (Hons) Business Management

Duration:3 years

Intakes:13 Jan,1 June &14 September

Campus:UOW Malaysia KDU Penang University College, George Town

Level of Study:Degree

Faculty:Faculty of Business

Course Code:N/345/6/0996(11/21) MQA/FA 8388

About this course

This Business program strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programmes is campus and digitally based. UOW Malaysia KDU is extremely proud of its ability to generate internships and its international and local connections into industry.

Total Course Fees

RM55,160 / RM67,710

There is currently a waiver package available. Please e-mail sn.choi@uowmkdu.edu.my for more details.

Subject Listing

  • Writing & Referencing
  • Critical Thinking
  • Microeconomics
  • Macroeconomics
  • Introduction to Accounting
  • Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Organizational Behaviour
  • Financial Management
  • Business Ethics
  • Hubungan Etnik
  • TITAS
  • Business Law
  • Management Decision Makin
  • Financial Accounting
  • Buyer Behaviour
  • Human Resource Management
  • Sociology of Innovation
  • Management Accounting
  • Principle of Project Management
  • Research & Consultancy Methods
  • Digital Business and E-Commerce
  • Specialisation 1
  • Specialisation 2
  • Bahasa Kebangsaan A/ IELTS Preparatory Course
  • Ethics & Moral 3
  • Research Project (Part A)
  • Research Project (Part B)
  • Consultancy Project Business (Part A)
  • Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Internship (3 months)
  • Specialisation 3
  • Specialisation 4
  • Holistic Professional Development
  • Philosophy of Management

Specialisation: Entrepreneurship

  • Entrepreneur Finance
  • Entrepreneurial Marketing
  • Entrepreneurship
  • Venture Creation

Specialisation: Marketing

  • Branding
  • Strategic Marketing Planning
  • Marketing Communications 1
  • Marketing Communications 2

Entry RequirementsApplicants must have one of the following Entry requirements:

  • Click on the APPLY NOW button, choose your desired program and fill up all the details.

    The following documents are to be sent together with your application:

    • 1 copy of all relevant academic/examination results: High School results/College transcripts, etc

    • 1 copy of identity card – both front and back on 1 page

    • 2 passport-size photographs

International Student Only

Click on the APPLY NOW button, choose your desired program and fill up all the details.

The following documents are to be sent together with your application:

  • 1 copy of all relevant academic/examination results: High School results/College transcripts, etc

  • 1 copy of identity card – both front and back on 1 page

  • 2 passport-size photographs

Apply Course - UOW Malaysia KDU University College