Duration:2 years
Intakes:May
Campus:TARUC Penang Branch Campus
Level of Study:Diploma
Faculty:Faculty of Communication & Creative Industries
Course Code:(R/321/4/0252)(09/23)(MQA/FA 10816)
About this course
This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.
Total Course Fees
Estimated Total Fees: RM18,000 (Malaysian Students), RM31,400 (International Students)
Please e-mail tankk@tarc.edu.my or limcn@tarc.edu.my for more details.
Subject Listing
- Fundamentals of Public Relations
- Fundamentals of Integrated Marketing
- Fundamentals of Communication Theories
- Introduction to Information Technology
- Public Oration
- Customer Relations
- Electronic Media Studies
- Introduction to Electronic Publishing
- Presentation Tactics for PR
- Production and Publication for PR
- Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
- Public Relations Writing
- Introduction to PR Event
- Public Opinion and Persuasion
- Communication Law
- Public and Media Relations
- Introduction to Digital PR
- Introduction to Research Methods
- Entrepreneurship
- Electronic Media Writing OR Media Copy Editing
- Internship
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English for Tertiary Studies, Academic English, Professional English, Pengajian Malaysia 2, Bahasa Kebangsaan A, Social and Work Etiquette, Civic Consciousness and Volunteerism, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
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Entry RequirementsApplicants must have one of the following Entry requirements:
International Student Only
International students: Please contact TARUC Penang Branch for more information
