BSc (Hons) Tourism Management

Duration:3 years

Intakes:Jan, Jun & Sept

Campus:SENTRAL College Penang

Level of Study:Degree

Faculty:Faculty of Tourism and Hospitality

Course Code:MQA/PA13730

About this course

The United Nations World Tourism Organization quotes ‘tourism’ as a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or professional purposes. It relates to their activities, some which imply tourism expenditure.

The BSc (Hons) Tourism Management (BTM) program gives you the knowledge and understanding how the industry works, how tourists behave and the impact tourism has on countries, cultures and the environment. It broadens your knowledge and develops a wide range of skills that can be applied to a managerial and entrepreneurial position in the fast expanding tourism industry.

The BTM program is designed to set you apart from other candidates since tourism management is a multi-disciplinary and fiercely competitive industry. It blends classroom activities with exciting field trips and excursions that demonstrate how the theories you learn are applied by tourism professionals. You will gain valuable insight of the products, structures and operations of the tourism industry. And understand the principles essential for successful tourism management; the knowledge and skills employers look for. It will propel you to work in the dynamic tourism industry such as travel and tourism and hospitality, as high employability rate of our students is of utmost importance to us.

Total Course Fees

Estimated RM40,000 - RM54,000

For more information on scholarship, please e-mail for more details.

Subject Listing

  • Principles of Tourism
  • Tourism Operations
  • Customer Service
  • Business Communication
  • Business Essentials
  • Digital & Business Skills
  • Essentials in E-Commerce Tourism
  • Tour Guiding Skills
  • Multi-Level Team Projects (Novice level)
  • Fundamentals of Hospitality
  • Tourism Geography
  • Professional Development
  • Service Sector Marketing • Elective 1
  • Tourism English
  • Visitor Attractions
  • International Project • Elective 2
  • Multi-Level Team Projects (Intermediate)
  • Hubungan Etnik
  • Critical Thinking
  • Business Ethics & Sustainability
  • Contemporary Issues in Tourism
  • Sustainable Tourism • Elective 3
  • Strategic Management
  • Tourism Futures: Innovation
  • Intercultural Management
  • Multi-Level Team Projects(Consultancy)
  • Environmental Management
  • Socio-Economic Engagement
  • Industrial Training
  • Hospitality
    • Hotel Operations Management
    • MICE
    • Supervision in the Hospitality Industry


    • Psychology of Marketing
    • Strategic Brand Management
    • Intergrated Marketing Communication

    Enterprise System

    • Enterprise Resource Planning
    • Business Intelligence
    • Strategic IS Management

Entry RequirementsApplicants must have one of the following Entry requirements:

  • 2 Cs (CGPA 2.00) in STPM; or
  • Diploma (Level 4 KKM, CGPA 2.00); or
  • 5 Bs in UEC; or
  • Matriculation / Foundation (CGPA 2.00); or
  • STAM with a minimum grade of pass (Maqbul); or
  • Other equivalent qualification recognized by the Malaysian Government.
  • English language requirement for international students – IELTS 5.0 or MUET Band 3 or its equivalent.

International Student Only

Please contact SENTRAL College Penang for more information

Apply Course - SENTRAL College Penang