Duration:3 Years
Intakes:Depending on Campus
Campus:SEGi - Subang Jaya
SEGi - Kuala Lumpur
SEGi - Sarawak
Level of Study:Diploma
Faculty:Business & Finance
Course Code:SJ (R2/342/4/0026) (04/22) (A7757) • KL (R2/342/4/0119) (11/25) (A11332) • SWK (R3/342/4/0015) (10/25) (A6383)
About this course
Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.
Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.
Total Course Fees
Please Contact SEGI Group of Colleges for the Course Fee
To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/
For more information, please email lichunyoung@segi.edu.my
Subject Listing
Year 1
Introduction to Business
Microeconomics
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Falsafah dan Isu Semasa / Penghayatan Etika dan Peradaban (Local students) (NEW)
Bahasa Melayu Komunikasi 1 (International students) (NEW)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset (NEW) / Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
Year 2
Macroeconomics
Elective (NEW)
Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills (NEW)
Elective (NEW)
Social Media Marketing
Industrial Revolution 4.0 in Malaysia (NEW)
Marketing Management
Digital Marketing
Business and Company Law
Elective (NEW)
Co-curriculum Management
Year 3
Personal Selling
Integrated Marketing Communication
Elective (NEW)
Marketing Research
Internship (SEGi Sarawak Only)
Entry RequirementsApplicants must have one of the following Entry requirements:
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certi cate or equivalent
MQA-APEL T4
International Student Only
Entry requirements for international students – please visit our website bit.ly/isentryreq
