Duration:2 Years
Intakes:Depending on Campus
Campus:SEGi - Penang
Level of Study:Diploma
Faculty:Business & Finance
Course Code:PG (N/342/4/0229) (09/27) (MQA/PA12376)
About this course
The impact of the digital revolution is here to stay. This program will cater to the needs of today’s marketing, not only for students but also for working adults, by giving them an in-depth approach to prepare them in becoming more effective in implementing digital marketing strategies and to gain competitive advantages.
This programme will equip new generations with required industry knowledge and skills to face challenges towards becoming a global entrepreneur. Students will gain experience and knowledge through theoretical and practical exposure offered by this programme, to get them ready to take on the world. We are committed in providing the best opportunity for our graduates by enriching their knowledge in digital marketing and business.
Total Course Fees
Please Contact SEGI Group of Colleges for the Course Fee
To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/
For more information, please email lichunyoung@segi.edu.my
Subject Listing
Year 1
Introduction to Business
Introduction to Digital Marketing
Principles of Marketing
Academic English
Principles of Management
Consumer Behaviour
Introduction to Advertising
Business and Company Law
Principles of Economics
Financial Accounting
Social Media Marketing
Falsafah dan Isu Semasa / Penghayatan Etika dan Peradaban (Local students) (NEW)
Bahasa Melayu Komunikasi 1 (International students) (NEW)
Growth Mindset (NEW) / Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
Year 2
Business Data Analytic
Digital and Service Marketing
Web Designing
Search Engine Optimisation
Digital Personal Selling
Introduction to Finance
Marketing Management
Ethical Issues in Marketing
Integrated Marketing Communication
Technopreneurship
Digital Marketing Research
International Marketing
Co-curriculum Management
Industrial Revolution 4.0 in Malaysia (NEW
Entry RequirementsApplicants must have one of the following Entry requirements:
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certi cate or equivalent
MQA-APEL T4
International Student Only
Entry requirements for international students – please visit our website bit.ly/isentryreq
