BSC IN COMMUNICATION ARTS (4+0)

Duration:4 years

Intakes:Depending on Campus

Campus:SEGi - Subang Jaya
SEGi - Kuala Lumpur

Level of Study:Degree

Faculty:Communication Studies

Course Code:SJ (N/321/6/01740) (03/27) (MQA/FA6550) • KL (R/321/6/0159) (01/27) (FA4731)

About this course

This programme offers students insights into topics such as public relations, organisational communication, and media. Theories of visual, oral, and written communication will also be studied. Students will also be trained to incorporating visual, written, and oral communication to produce effective marketing campaigns, political platforms, or community relations events. Upon the completion of the program, students will be equipped with the knowledge to become skilful negotiators, learn to resolve disputes, and manage diverse issues. Additionally, students will learn theories of interpersonal, multicultural, and organisational communication.

Total Course Fees

Please Contact SEGI Group of Colleges for the Course Fee

To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/

For more information, please email lichunyoung@segi.edu.my

Subject Listing

Year 1

Composition and Modern English I

Composition and Modern English II

World Literature Before 1660

World Literature After 1660

Visual Arts

Community Service

Pre-Calculus Algebra

Principles of Biology

Principles of Biology with Lab

General Chemistry

General Chemistry I with Lab

World History from 1500 (International students)

Ethnic Relations (Local and International students)

Bahasa Melayu Komunikasi 2 (International students)

Islamic Asian Civilizations (Local students)

Computer Concepts and Applications

General Psychology

Interviewing & Information

Year 2

Technology in Journalism

Introduction to Public Relations

University Orientation

Interpersonal Communication

Con ict Management

International / Intercultural Communication

Group Discussion & Leadership

Communication Research

Propaganda & Persuasion

Rhetorical & Communication Theory

Advanced Technologies in Journalism

Communication Seminar

Year 3

Public Speaking Skills / Bahasa Kebangsaan A*

Personal Health Management

 

Select modules according to the minor:

Minor: Psychology

Orientation to Psychology

Developmental Psychology

Social Psychology

Theories of Learning

Theories of Personality

Industrial / Organisational Psychology

Minor: Promotion

Principles of Accounting I

Principles of Microeconomics

Legal Environment of Business

Principles of Marketing

Advertising

Personal Selling

 

*For Malaysian students who do not have a credit in SPM BM

Year 4

Voice and Diction

Organisational Communication

Multimedia Law

Special Topics in Journalism

Guided Independent Research

Internship

Experience

Entry RequirementsApplicants must have one of the following Entry requirements:

SPM or equivalent with 5 credits, including Maths and

English

UEC with 5 credits

STPM with Grade C in 2 subjects

A-Level with passes in 2 subjects

Any Diploma or equivalent with min CGPA 2.00

••••

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent

International Student Only

Entry requirements for international students – please visit our website bit.ly/isentryreq

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