Duration:3 Years
Intakes:Depending on Campus
Campus:SEGi - Subang Jaya
SEGi - Penang
Level of Study:Degree
Faculty:Business & Finance
Course Code:SJ (R2/342/6/0090) (08/24) (A10164) • PG (R2/340/6/0165) (05/27) (MQA/FA1534)
About this course
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment. Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.
The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfil expectations of the employers with the education and practical skills gained throughout our programme.
Total Course Fees
Please Contact SEGI Group of Colleges for the Course Fee
To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/
For more information, please email lichunyoung@segi.edu.my
Subject Listing
Year 1
Essential Study and Employment Skills
Introduction to Marketing
Introduction to Human Resource Management and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Business Economics
Business Management
English 1
Year 2
Personal and Professional Development
Quality Management for Organisational Excellence
Business Ethics, Responsibility and Sustainability
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
English 2
Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) (NEW)
Falsafah dan Isu Semasa (Local students) (NEW)
Bahasa Melayu Komunikasi 2 (International students)
Penghayatan Etika dan Peradaban (Local students) (NEW)
Statistics for Managers
Managing Information System
Malaysia Society 5.0 (NEW)
Year 3
Developing the Re exive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice
English 3
Design Thinking (NEW) / Bahasa Kebangsaan A*
Community Engagement
Entrepreneurship
Business Placement (Internship)
Entry RequirementsApplicants must have one of the following Entry requirements:
UEC with 5 credits, STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects), A-Level with passes in 2 subjects, Matriculation / Foundation or equivalent, SAM / AUSMAT with min ATAR 60, Related SKM Level 5, Related Diploma, MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
English Requirements
IELTS: Dip- Band 5.5, Deg- Band 6.0, Master -Band 6.5
TOEFL iBT: Dip-42, Deg- 46, Master -60
Cambridge English: Dip- 154, Deg- 160, Master – 169
Pearson Test:Dip-47, Deg- 51, Master -59
Linguaskill Cambridge:Dip-154 – 161, Deg- 169 – 175, Master -176 – 179
MUET: Dip-Band 2, Deg- Band 3
International Student Only
Entry requirements for international students – please visit our website bit.ly/isentryreq
