Duration:3 Years

Intakes:Depending on Campus

Campus:SEGi - Subang Jaya
SEGi - Penang

Level of Study:Degree

Faculty:Business & Finance

Course Code:SJ (R2/342/6/0090) (08/24) (A10164) • PG (R2/340/6/0165) (05/27) (MQA/FA1534)

About this course

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment. Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfil expectations of the employers with the education and practical skills gained throughout our programme.

Total Course Fees

Please Contact SEGI Group of Colleges for the Course Fee

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Subject Listing

Year 1

Essential Study and Employment Skills

Introduction to Marketing

Introduction to Human Resource Management and Talent Development

Introduction to Accounting and Finance

Introduction to Managing and Leading People

Introduction to Business Operations and Services

Business Economics

Business Management

English 1

Year 2

Personal and Professional Development

Quality Management for Organisational Excellence

Business Ethics, Responsibility and Sustainability

Digital Marketing

Marketing Management and Metrics

Integrated Marketing Communications

English 2

Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) (NEW)

Falsafah dan Isu Semasa (Local students) (NEW)

Bahasa Melayu Komunikasi 2 (International students)

Penghayatan Etika dan Peradaban (Local students) (NEW)

Statistics for Managers

Managing Information System

Malaysia Society 5.0 (NEW)

Year 3

Developing the Re exive Practitioner

Strategic Marketing

Psychology of Consumers in a Digital Age

Critical and Emerging Themes in Marketing

Branding and Reputation Management

Marketing Research in Practice

English 3

Design Thinking (NEW) / Bahasa Kebangsaan A*

Community Engagement


Business Placement (Internship)

Entry RequirementsApplicants must have one of the following Entry requirements:

UEC with 5 credits, STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects), A-Level with passes in 2 subjects, Matriculation / Foundation or equivalent, SAM / AUSMAT with min ATAR 60, Related SKM Level 5, Related Diploma, MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

English Requirements

IELTS: Dip- Band 5.5, Deg- Band 6.0, Master -Band 6.5

TOEFL iBT: Dip-42, Deg- 46, Master -60

Cambridge English: Dip- 154, Deg- 160, Master – 169

Pearson Test:Dip-47, Deg- 51, Master -59

Linguaskill Cambridge:Dip-154 – 161, Deg- 169 – 175, Master -176 – 179

MUET: Dip-Band 2, Deg- Band 3

International Student Only

Entry requirements for international students – please visit our website

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