BA (HONS) ADVERTISING AND DIGITAL MARKETING COMMUNICATIONS (3+0)

Duration:3 Years

Intakes:Depending on Campus

Campus:SEGi - Subang Jaya
SEGi - Penang

Level of Study:Degree

Faculty:Business & Finance

Course Code:SJ (N/342/6/0216) (01/25) (MQA/PA12174) • PG (N/342/6/0000) (09/25) (MQA/PA13339)

About this course

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

  • A rigorous combination of established marketing theory and cutting-edge advertising digital practice
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
  • The degree is accredited by both the Chartered Institute of Marketing (CIM) and the
  • Chartered Institute of Data and Marketing (IDM)
  • Offers exemptions from CIM and IDM examinations
  • One of the  first degrees of its kind in the UK, and unique in Malaysia

Total Course Fees

Please Contact SEGI Group of Colleges for the Course Fee

To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/

For more information, please email lichunyoung@segi.edu.my

Subject Listing

Year 1

Principles and Practice of Marketing (Part 1)

Introduction to Advertising

Introduction to Digital Marketing

Personal Professional Development 1

Principles and Practice of Marketing (Part 2)

Financial Aspects of Marketing / Public Relations

Creative Content Marketing

Brand Management

Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) (NEW)

Falsafah dan Isu Semasa (Local students) (NEW)

Bahasa Melayu Komunikasi 2 (International students)

Penghayatan Etika dan Peradaban (Local students) (NEW)

Design Thinking (NEW) / Bahasa Kebangsaan A*

 

*For Malaysian students who do not have a credit in SPM BM

Year 2

Customer Insight and Research (Part 1)

Personal and Professional Development 2

Media Planning and Buying

Global Marketing Management

Customer Insight and Research (Part 2)

Research Methods

Advertising Campaign Management

Integrated Marketing Communication Management

Statistics for Managers

Malaysia Society 5.0 (NEW)

Community Engagement

Year 3

Direct, Interactive and Digital Marketing (Part 1)

Dissertation (Part 1)

Internet Marketing

Contemporary Issues in Marketing

Direct, Interactive and Digital Marketing (Part 2)

Dissertation (Part 2)

Social Media and Analytics

Strategic Communications

Business Placement (Internship)

Entry RequirementsApplicants must have one of the following Entry requirements:

UEC with 5 credits, STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects), A-Level with passes in 2 subjects, Matriculation / Foundation or equivalent, SAM / AUSMAT with min ATAR 60, Related SKM Level 5, Related Diploma, MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

English Requirements

IELTS: Dip- Band 5.5, Deg- Band 6.0, Master -Band 6.5

TOEFL iBT: Dip-42, Deg- 46, Master -60

Cambridge English: Dip- 154, Deg- 160, Master – 169

Pearson Test:Dip-47, Deg- 51, Master -59

Linguaskill Cambridge:Dip-154 – 161, Deg- 169 – 175, Master -176 – 179

MUET: Dip-Band 2, Deg- Band 3

International Student Only

Entry requirements for international students – please visit our website bit.ly/isentryreq

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