Duration:3 Years
Intakes:Depending on Campus
Campus:SEGi - Subang Jaya
SEGi - Penang
Level of Study:Degree
Faculty:Business & Finance
Course Code:SJ (N/342/6/0216) (01/25) (MQA/PA12174) • PG (N/342/6/0000) (09/25) (MQA/PA13339)
About this course
Total Course Fees
Please Contact SEGI Group of Colleges for the Course Fee
To find out more on scholarships, visit us at https://colleges.segi.edu.my/penang/scholarships-and-financial-aids/
For more information, please email lichunyoung@segi.edu.my
Subject Listing
Year 1
Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / Public Relations
Creative Content Marketing
Brand Management
Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa (International students) (NEW)
Falsafah dan Isu Semasa (Local students) (NEW)
Bahasa Melayu Komunikasi 2 (International students)
Penghayatan Etika dan Peradaban (Local students) (NEW)
Design Thinking (NEW) / Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
Year 2
Customer Insight and Research (Part 1)
Personal and Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight and Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers
Malaysia Society 5.0 (NEW)
Community Engagement
Year 3
Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications
Business Placement (Internship)
Entry RequirementsApplicants must have one of the following Entry requirements:
UEC with 5 credits, STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects), A-Level with passes in 2 subjects, Matriculation / Foundation or equivalent, SAM / AUSMAT with min ATAR 60, Related SKM Level 5, Related Diploma, MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
English Requirements
IELTS: Dip- Band 5.5, Deg- Band 6.0, Master -Band 6.5
TOEFL iBT: Dip-42, Deg- 46, Master -60
Cambridge English: Dip- 154, Deg- 160, Master – 169
Pearson Test:Dip-47, Deg- 51, Master -59
Linguaskill Cambridge:Dip-154 – 161, Deg- 169 – 175, Master -176 – 179
MUET: Dip-Band 2, Deg- Band 3
International Student Only
Entry requirements for international students – please visit our website bit.ly/isentryreq