Bachelor of Mass Communication (Hons) Advertising

Duration:3 years

Intakes:April, July & Sept/Oct

Campus:Quest International University, Ipoh, Perak

Level of Study:Degree

Faculty:Social Sciences

Course Code:JPT/BPP(MQA/FA4516)03/27

About this course

Advertisements have become part and parcel of our daily lives.  However, putting together an advertisement is not as easy as pointing a video camera and recording.  The need for captivating and creative content to deliver the intended message all in a short amount of time has become a necessity for major brands and services.  Thus, the demand for creative talents in the advertising industry is constantly increasing.

Our programme aims to address this demand for upcoming stars in the advertising industry by training students to excel in this field.  Students pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices and strategies in real life applications.

This programme does not stifle students’ creativity and boldness. On the contrary, it encourages students to be bold, daring, creative and innovative.  To do so, we offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to challenge and integrate problem-solving, creativity, analytical and critical thinking skills to deal with challenges and hurdles while working on actual projects.

Total Course Fees


For more information on scholarships. Please e-mail for more details.

Subject Listing

General Studies Unit (GSU) Courses



● Hubungan Etnik

● Communication Skills

● Media and Community

● Community Service


● Bahasa Melayu Kebangsaan 2

● Malaysian Studies 3

● Bahasa Kebangsaan A

● Media and Community

● Community Service

University Courses

● English for Academic Purposes

● Devices, Networks, and Applications

● Disciplined Entrepreneurship

● Design Thinking

● Co-curricular Activities

Compulsory Courses

● Principles of Mass Communication

● Mass Media in Society

● Principles of Communication

● Sociology

● Social Psychology

● Scripting for Media

● Intercultural Communication

● Development Communication

● Media Management

● Advertising Principles

● Computer Theory and Application

● Human Communication

● Event Management

● Ethics and Media Law

● Introduction to Marketing Communication

● Media Psychology

● Photography

● Globalisation and Communication

● Communication Technology

● Digital Media and Graphics

● Communication Research

● Introduction to Brand Management

● Advertising Copywriting

● Research Project

● Advertising Through Print, Radio and TV

● Advertising and Marketing

● Industry Training

● Publication Design and Production

● Public Speaking

● New Media and Technology

● Creative Writing for Media

Entry RequirementsApplicants must have one of the following Entry requirements:

Sijil Tinggi Pelajaran Malaysia (STPM)

Pass STPM or equivalent with a minimum of Grade C (CGPA 2.0) in two (2) subjects AND credit in English at SPM level

General Certificate of Education Advanced (”A”) Level

Pass A-Level with a minimum of passes in two (2) subjects

Unified Examination Certificate (UEC) or equivalent

Pass with a minimum grade B in five (5) subjects including English


Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent

Matriculation / Foundation

Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent

Other Qualifications Other equivalent qualifications recognised by the Malaysian Government

International Students OnlyApplicants must have one of the following Entry requirements:

  • English Proficiency for Foreign Student

    IELTS – 6.0

    TOEFL / IBT – 60

    Other Qualifications

    Other equivalent qualifications recognised by theMalaysian Government

Apply Course - Quest International University