Duration:3 years
Intakes:April, July & Sept/Oct
Campus:Quest International University, Ipoh, Perak
Level of Study:Degree
Faculty:Faculty of Social Sciences
Course Code:JPT/BPP(MQA/FA4518)09/24
About this course
The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.
Total Course Fees
RM41,500
For more information on scholarships, Please e-mail enquiries@qiup.edu.my for more details.
Subject Listing
Compulsory Courses
- Introduction to Corporate Communication
- Mass Media and Society
- Communication Theory
- Scripting for Media
- Elective 1: Sociology / Introduction to Journalism
- Persuasive and Strategic Communication
- Marketing Communication
- Rhetoric, Articulation and Persuasion
- Media & Consumer Analytics
- Elective 2: Social Psychology / Digital
- Photography & Videography
- Personal Image Management
- Corporate Writing
- Media Law and Ethics
- Visual Communication
- Event Management
- Communication Research
- Introduction to Brand Management
- Media Psychology
- Crisis Management
- Media Relations and Publicity Strategies
- Globalisation and Communication
- Research Project I
- Corporate Social Responsibility
- Managerial Communication
- Innovative Media
- Research Project II
- PR Issues and Campaigns
- Corporate Identity Management
- Industry Training
Entry RequirementsApplicants must have one of the following Entry requirements:
Sijil Tinggi Pelajaran Malaysia (STPM)
Pass STPM or equivalent with a minimum of Grade C (CGPA 2.0) in two (2) subjects AND credit in English at SPM level
General Certificate of Education Advanced (”A”) Level
Pass A-Level with a minimum of passes in two (2) subjects
Unified Examination Certificate (UEC) or equivalent
Pass with a minimum grade B in five (5) subjects including English
Diploma
Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent
Matriculation / Foundation
Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government
International Students OnlyApplicants must have one of the following Entry requirements:
-
English Proficiency for International Student: TOEFL – 500 or IELTS – 5.0
Other Qualifications
Other equivalent qualifications recognised by theMalaysian Government