Bachelor of Corporate Communication

Duration:3 years

Intakes:April, July & Sept/Oct

Campus:Quest International University, Ipoh, Perak

Level of Study:Degree

Faculty:Faculty of Social Sciences

Course Code:JPT/BPP(MQA/FA4518)09/24

About this course

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Total Course Fees

RM41,500

For more information on scholarships, Please e-mail enquiries@qiup.edu.my for more details.

Subject Listing

Compulsory Courses

  • Introduction to Corporate Communication
  • Mass Media and Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Sociology / Introduction to Journalism
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media & Consumer Analytics
  • Elective 2: Social Psychology / Digital
  • Photography & Videography
  • Personal Image Management
  • Corporate Writing
  • Media Law and Ethics
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Crisis Management
  • Media Relations and Publicity Strategies
  • Globalisation and Communication
  • Research Project I
  • Corporate Social Responsibility
  • Managerial Communication
  • Innovative Media
  • Research Project II
  • PR Issues and Campaigns
  • Corporate Identity Management
  • Industry Training

Entry RequirementsApplicants must have one of the following Entry requirements:

Sijil Tinggi Pelajaran Malaysia (STPM)

Pass STPM or equivalent with a minimum of Grade C (CGPA 2.0) in two (2) subjects AND credit in English at SPM level

General Certificate of Education Advanced (”A”) Level

Pass A-Level with a minimum of passes in two (2) subjects

Unified Examination Certificate (UEC) or equivalent

Pass with a minimum grade B in five (5) subjects including English

Diploma

Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent

Matriculation / Foundation

Pass with minimum CGPA 2.00 and credit in English at SPM level or equivalent

Other Qualifications Other equivalent qualifications recognised by the Malaysian Government

International Students OnlyApplicants must have one of the following Entry requirements:

  • English Proficiency for International Student: TOEFL – 500 or IELTS – 5.0

    Other Qualifications

    Other equivalent qualifications recognised by theMalaysian Government

Apply Course - Quest International University