Bachelor of Multimedia (Hons.) Advertising Design

Duration:3 years

Intakes:January, June & October

Campus:Cyberjaya & Melaka Campus

Level of Study:Degree

Faculty:Faculty of Creative Multimedia

Course Code:(R2/214/6/0097) 06/24 (A10483)

About this course

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

Total Course Fees

RM60,000.00

For a complete fee structure please refer here: https://www.mmu.edu.my/wp-content/uploads/2021/03/UG-Tuition-Fee_31-July-2021.pdf

There is currently a waiver package available. Please e-mail aizam.zaini@mmu.edu.my for more details.

Subject Listing

Advertising Design 1
Advertising Design 2
Web Design
Environmental Design
Media Culture
Video Production
Media Aesthetics
3D Modelling and Printing
Internet and Mobile Application
Mobile App Design and Development

Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
E-marketing
Multimodal Interaction Design
Semiotic Studies
Sound Design 1
Media Anthropology
Internship
Integrated Marketing Communication
Video Production for Advertising

Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law

Corporate Identity
Diagram Design
Project Management
Motion Capture

Workplace Communication
Hubungan Etnik (Local)
Pengajian Malaysia 3 (International)
Tamadun Islam dan Tamadun Asia (Local)
Bahasa Melayu Komunakasi 2 (International)
Co-curriculum
Bahasa Kebangsaan A (Local)
Foreign Languages (Local and International)
Introduction to Multicultural Studies in Malaysia

Entry RequirementsApplicants must have one of the following Entry requirements:

• Pass Foundation/Matriculation studies in related field from a recognised institution;* OR
* Candidates from non-related field may be admitted subject to a rigorous internal assessment process.

• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR

• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR

• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR

• Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; OR

Note: Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process.

• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.

Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

International Student Only

International students: Please contact MMUaizam.zaini@mmu.edu.my for more information

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