Duration:3 years
Intakes:January, June & October
Campus:Cyberjaya & Melaka Campus
Level of Study:Degree
Faculty:Faculty of Management
Course Code:(R2/342/6/0100) 09/24 (A5315)
About this course
The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.
The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.
Total Course Fees
RM52,000.00
For a complete fee structure please refer here: https://www.mmu.edu.my/wp-content/uploads/2021/03/UG-Tuition-Fee_31-July-2021.pdf
There is currently a waiver package available. Please e-mail aizam.zaini@mmu.edu.my for more details.
Subject Listing
Organisational Behaviour
Management
Principles of Financial Accounting
English for Business Communication
Principles of Management Accounting
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Critical Thinking and Application in Management
Principles of Finance
Fundamentals of Economics
Research Methodology
Technology and Innovations Marketing
Marketing Channel Management
Product Planning and Management
Managerial Mathematics
Business Law
Research Methodology
Elective 4
Seminar in Web Marketing
Marketing Strategy
Elective 1
Digital Transformation Technologies
Analytical Programming
Retail Marketing
Elective 2
Marketing Research
Global Marketing
Industrial Training
Integrated Marketing Communication
Consumer Behavior
Elective 3
Business to Business Marketing
Sales and Professional Selling Management
Internet Marketing
Business Analytics
Internal Marketing
Event Marketing
Relationship Marketing
Psychology
Corporate Social Responsibility
Services Marketing
Ethnocentrism Marketing
Psychology
Environmental and Resource Economics
Investment
Theory of Inventive Problem Solving
Digital Media in Business
Tourism Management
U2 Bahasa Malaysia/ Foreign Language
U4 Co-curriculum
U1 Hubungan Etnik
U1 TITAS
U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
U1 – Pengaijan Malaysia
U1 – BM Komunikasi 2
U2 Entrepreneurship in Cross Border E-commerce
Entry RequirementsApplicants must have one of the following Entry requirements:
• Pass Foundation/Matriculation studies from a recognised institution; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM, A Level and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
International Student Only
International students: Please contact MMUaizam.zaini@mmu.edu.my for more information
