Duration:3 years
Intakes:January, June & October
Campus:Cyberjaya & Melaka Campus
Level of Study:Degree
Faculty:Faculty of Applied Communication
Course Code:(R/481/6/0708) 02/21 (A6684)
About this course
The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.
Total Course Fees
RM50,000.00
For a complete fee structure please refer here: https://www.mmu.edu.my/wp-content/uploads/2021/03/UG-Tuition-Fee_31-July-2021.pdf
There is currently a waiver package available. Please e-mail aizam.zaini@mmu.edu.my for more details.
Subject Listing
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Social Media Strategies
Stakeholder Management
Media Law
Media Publishing and Corporate Design
Workplace Communication
MPU1
Elective
Semiotics Studies
Strategic Thinking and Planning
Professional Image and Etiquette
Integrated Promotional Communication
Multimedia Application for Communication
Corporate Communication
Communication Research Methodology
Marketing Communication Strategies
Corporate Writing
Corporate Strategy
Design Thinking for Strategic Communication
Negotiation in Professional Contexts
MPU3
Elective
MPU4
Crisis Communication Strategy
Event Planning and Management
Capstone Project
Corporate Reputation Management
Corporate Advertising
Elective
MPU2
Internship
Creative Writing
Spanish Language 1
French Language 1
Japanese Language 1
Creativity and Innovation
Spanish Language 2
French Language 2
Korean Language 2
Japanese Language 2
Office Application for Professionals
Spanish Language 3
French Language 3
Korean Language 3
Japanese Language 3
Consumer Trends
Chinese Level 1
Korean Language
Becoming a Leader
Chinese Level 2
Corporate Training
Chinese Level 3
Year 1
Hubungan Etnik (Local Students)
Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
Pengajian Malaysia 3 (International Students)
Bahasa Malaysia Komunikasi 2 (International Students)
Year 2
Entrepreneurship in Cross Border E-commerce
Stress & Well-Being Among Malaysians
Year 3
Bahasa Kebangsaan A/ Public Speaking
Personal Social Responsibility
Entry RequirementsApplicants must have one of the following Entry requirements:
• Pass Foundation / Matriculation studies in related field from a recognised institution, and a Credit in Mathematics at SPM Level or its equivalent; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Credit in Mathematics in SPM or Grade C in STPM or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any 2 Subjects AND a Credit in Mathematics in SPM or Grade D in A Level or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
Diploma in Computer Science OR Software Engineering OR Information Technology OR Information Systems or equivalent with a minimum CGPA of 2.50 AND a Credit in Mathematics at SPM Level or its equivalent; OR
*Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.
• Any other Diploma in Science and Technology or Business Studies with a minimum CGPA of 2.5 may be admitted, subject to a rigorous internal assessment process AND a Credit in Mathematics at SPM Level or its equivalent; OR
Note: Candidates without a Credit in Mathematics at SPM Level or its equivalent may be admitted if the qualification contains subjects in Mathematics and the achievement is higher or equivalent to the requirement of the subject at SPM Level or its equivalent.
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
International Student Only
International students: Please contact MMUaizam.zaini@mmu.edu.my for more information
