Duration:3 years
Intakes:January, June & October
Campus:Cyberjaya & Melaka Campus
Level of Study:Degree
Faculty:Faculty of Business
Course Code:(R2/345/6/0464) 06/24 (A10405)
About this course
This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.
Total Course Fees
RM52,000.00
For a complete fee structure please refer here: https://www.mmu.edu.my/wp-content/uploads/2021/03/UG-Tuition-Fee_31-July-2021.pdf
There is currently a waiver package available. Please e-mail aizam.zaini@mmu.edu.my for more details.
Subject Listing
Financial Accounting for Managers
Information Systems Concepts
Mathematics for Managers
Fundamental of Marketing
English for Business Studies
Fundamental of Finance
Introductory Macroeconomics
Understanding Management
Statistics for Managers
Fundamental of Business And Entrepreneurship
Managing Organisational Behaviour
Business Marketing
Management Accounting for Managers
Introductory Microeconomics
English for Business Communication
Managing Human Resource
Understanding Consumer
Psychology
Business and Commercial laws
Business Information Systems
Quality and Operations Management
Market Planning and Management
Industrial Training
Business Ethics
Marketing Research Methods
Promotional Marketing
Marketing in Service Industries
Retailing
Management of Strategy
Marketing Management Research Project
Strategic Marketing
Malaysian Economy
Electronic Business
Business-to-business Marketing
TWO (2) subjects should be taken from the following:
Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management
Year 1
U2 – Bahasa Kebangsaan A or Foreign Language
U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
Year 2
U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
Year 3
U4 – Co-curriculum
Entry RequirementsApplicants must have one of the following Entry requirements:
• Pass Foundation/Matriculation studies from a recognised institution; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM, A Level and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
International Student Only
International students: Please contact MMUaizam.zaini@mmu.edu.my for more information
