Bachelor of Mass Communication (Hons) in Collaboration with University of Hertfordshire, UK

Duration:3 years

Intakes:January, May & August

Campus:INTI International University

Level of Study:Degree

Faculty:Mass Communication

Course Code:INTI International University: (R2/321/6/0039)(06/22)(A7709)

About this course

This a dual award degree is conferred by both INTI and the University of Hertfordshire and incorporates a more specialised curriculum that recognises the needs of the Malaysian broadcasting and mass communications industry. The programme is developed by INTI in collaboration with industry professionals and endorsed by the University of Hertfordshire. The advantage of its dual nature broadens the prospects of students in various countries and establishments.

Students are taught to understand the characteristics and intricacies of the media’s role in society, in order to convey messages effectively using critical thinking skills. They will master the art of developing key messages and writing news releases in a dynamic manner. Potential journalists will learn the impact of different news and their consequences on society. Taking up this degree can help students develop persuasive and creative skills as well as strengthen their competence in critical and analytical thinking, while upholding professional standards.

Total Course Fees

Approx. RM 64,898

For more information please e-mail choongim.teh@newinti.edu.my 

Subject Listing

Academic Writing

Communication Technology

Communication Theory

General Elective Course

Introduction to Mass Communication

Introduction to Sociology

Mass Media & Society

Media Ethics

Social Psychology

Communicative Foreign Language

Communication Law

Communication Research Methods

Cross-Cultural Communication

General Elective Course

Introduction to Advertising

Introduction to Broadcasting

Introduction to Journalism

Organisational Communication

Principles of Public Relations

  • Final Year Project
  • General Elective Course
  • Internship
  • Issues in Mass Communication
  • Media Management
  • Professional Development

Specialisation (Choose one)

Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project

General elective** courses (Choose three)

  • Consumer Behaviour
  • E-Commerce Theory and Applications
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design & Development with Multimedia

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin

Bahasa Kebangsaan A*

Community Service

Design Thinking

Corporate Social Responsibility

Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

* For Malaysian students who do not have a credit in SPM BM.
** For offering of electives, please consult the Head of Programme.

Entry RequirementsApplicants must have one of the following Entry requirements:

Entry Level Entry Requirements
Foundation Completion of Foundation Programme, Credit in English at SPM level
UEC 5Bs including English
STPM Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
A-Level 2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
SACE 5 subjects with ATAR 55
NSW (HSC) 10 units with ATAR 55
Australian Year 12 4 or 5 passes with ATAR of 55
Australian Degree Transfer Program (ADTP) Completion of ADTP
Matriculation/Pre-University Completion of Matriculation/ Pre-University programme with a minimum CGPA of 2.0, Credit in English at SPM level
Diploma Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
Others Other equivalent qualifications as recognised by the government of Malaysia

International Student Only

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above. To find country-specific entry requirements visit our international entry requirement page 

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