Duration:3 years
Intakes:January, April & August
Campus:INTI International College Subang
Level of Study:Degree
Faculty:Business
Course Code:INTI International College Subang: (R2/342/6/0116)(01/25)(A10847)
About this course
Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas: Advertising, Business Analytics and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.
Total Course Fees
Approx. RM 77,479
For more information please e-mail choongim.teh@newinti.edu.my
Subject Listing
Economics for Business
Principles of Marketing
Marketing Data Analysis
Professional Development for Marketers
Introduction to Marketing Communications
Digital Marketing Essentials
English for Business Studies 1 & 2
Elective Modules Year 1 (Level 4) – Choose 1 out of 2
Global Perspectives in Business
Creativity, Technology and Innovation
Managing People
Consumer Behaviour
Strategic Marketing Planning
Marketing for the Small Enterprise
Enhancing Employability in Marketing
Product Innovation (International)
Services Marketing
Elective Modules Year 2 (Level 5) – Choose 1 out of 3
Digital Marketing in Practice
Advertising Concepts and Campaigns
Business Analysis Tools
Market and Social Research
E-Portfolio and Employer Relations
Managing Media & Communications
Contemporary Issues in Marketing
Strategic Brand Management
Global Marketing Ethics and Culture
Elective Modules Year 3 (Level 6) – Choose 1 out of 3
Web Analytics and Social Media Monitoring
Advertising Strategy
Forecasting Methods for Managers
Bahasa Kebangsaan A*
Community Service
Corporate Social Responsibility
Design Thinking
Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
Entry RequirementsApplicants must have one of the following Entry requirements:
| Entry Level | Entry Requirements Required by Partner University / School |
|---|---|
| STPM | A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics |
| A-level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics |
| Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00 |
| UEC | 5Bs including at least a pass in Mathematics and a credit in English |
| SAM | Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20 |
| NSW (HSC) | Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50% |
| International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics |
| CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12 |
| Diploma | Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics** |
| Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor |
| Entry Level | English Requirements Required by Partner University / School |
|---|---|
| IELTS | Score of 6.0 (with no less than 5.5 in any band) |
| TOEFL | 72 with band scores of reading 18, writing 17, listening 17, speaking 20 |
| Cambridge English First | (also known as First Certificate in English) 169 overall with a minimum of 162 in each component |
| PTE | 59 with no less than 42 in any band |
| MUET | 4.0 |
| SPM | Grade C |
| An equivalent qualification in English Language |
**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with
the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.
International Student Only
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above. To find country-specific entry requirements visit our international entry requirement page
