Duration:3 years
Intakes:January, June , August
Campus:HELP Damansara
Level of Study:Degree
Faculty:Faculty of Arts & Communication
Course Code:KPT/JPS (R/342/6/0117) (A6243 ) 03/20
About this course
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Tuition Fee Only
RM 67,100
For scholarship enquiries please e-mail chew.sk@help.edu.my for more details.
Subject Listing
- MCH 101 Introduction to Mass Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- MCH 150 Introduction to Marketing Communication
- MCH 125 Introduction to Sociology
- MCH 102 Public Speaking
- MCH 121 Public Relations
- MCH 100 Social and Business Communication
- √ Year 1 Free Elective
- √ Year 1 Free Elective
- MCH 250 Communication Theory
- MCH 208 Communication in the Workplace
- MCH 215 Intercultural Communication
- MCH 230 Public Relations Case Studies
- MCH 240 Public Relations Management
- MCH 241 Public Opinion and Propaganda
- MCH 231 Public Relations Writing
- HSO 210 Social Research Methods
- MCH 251 Theories of Media
- √ Year 2 Free Elective
- √ Year 2 Free Elective
- MCH 314 Communication Law and Ethics
- MCH 370 Crisis and Issues Management
- MCH 390 Honours Thesis
- MCH 317 Publication Design
- MCH 316 Public Relations Audit
- MCH 360 Public Relations Strategies and Campaign
- MCH 396 Practicum
- √ Year 3 Free Elective
- √ Year 3 Free Elective
5 COMPULSORY MPU SUBJECTS
- MPU3113 Hubungan Etnik(Malaysian students)
- MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
- MPU3143 Bahasa Melayu Komunikasi 2(International students)
- MPU3173 Pengajian Malaysia 3(International students)
- MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
- MPU3233 Leadership in Business
- MPU3313 Comparative Ethics for Malaysia
- MPU3323 Malaysian Constitution
- MPU3333 Malaysian Digital Transformation
- MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
- MPU3353 Personal Financial Planning in Malaysia
- MPU3373 Goods & Services Tax in Malaysia
- MPU3412 Co-curriculum – Sport 2
- MPU3422 Co-curriculum – Community Service 2
- MPU3432 Co-curriculum – Events Management 2
Entry RequirementsApplicants must have one of the following Entry requirements:
Applicants must have one of the following Entry requirements:
-
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5 passes with a minimum average of 50%
- SAM/TEE Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
Equivalent qualification
International Student Only
Scholarships Available (Applicable for 2020 intakes only)
Please refer below for scholarship eligibility:
Scholarship Amount
SPM / O-Levels Required
RM12,450 *
8 A+/A and above
RM5,000 **
7 A+/A or 8 A+/A/A-
RM4,000 **
6 A+/A or 7 A+/A/A-
RM2,000 **
5 A+/A or 6 A+/A/A-
Candidates are required to achieve A+/A in English and 3 out of these 4 subjects (Mathematics, Biology, Physics, Chemistry).
* The scholarship value will be deducted across 3 semesters.
** The scholarship value will be deducted from Semester 2 only.
