Duration:3 years
Intakes:January, March, May, August, October
Campus:HELP Subang 2, HELP Damansara
Level of Study:Degree
Faculty:Faculty Business, Economics & Accounting
Course Code:KPT/JPS (R/342/6/0099) (A5952) 10/19
About this course
What is Business Analytics?
- Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
- These insights are then used to predict outcomes of business decisions and
to recommend actions that maximize ideal outcomes - Business analytics solves business problems and improves business performance
Tuition Fee Only
RM 62,300
For scholarship enquiries please e-mail chew.sk@help.edu.my for more details.
Subject Listing
9 COMPULSORY SUBJECTS
- ACC101 Financial Accounting 1
- ACC103 Management Accounting 1
- ECO101 Principles of Microeconomics
- ECO102 Principles of Macroeconomics
- ITC101 Information Technology for Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
MARKETING (14 COMPULSORY SUBJECTS)
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MKT201 Consumer Behaviour
- MKT203 Distribution & Logistics Management
- MKT205 Sales Management
- MKT207 Product Management
- MKT209 Digital Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT303 Marketing Research
- MKT304 Competitive Marketing Planning & Strategy
- MKT306 Services Marketing
- MKT311 Innovative Product Development and Management
- MGT400 Graduation Project
And choose 3 electives from any Year 2 or Year 3 subjects*
*Students have a choice to choose between digital marketing track, e-commerce track or the main marketing track. Please refer to the Faculty for more information.
PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)
- ACC201 Management Accounting 2
- ACC291 Islamic Bank Management
- ACC305 Corporate Governance
- ACC312 Reporting Framework & Accounting Practice
- BKG301 Comparative Banking Structure
- COM200 Managerial Communication
- ECO203 International Economics
- FIN203 Financial Institutions, Instruments and Markets
- FIN204 Investment Analysis & Decision Making
- FIN206 Introduction to Technical Analysis & Trading
- FIN207 Mergers & Acquisitions
- FIN301 Corporate Finance
- ITC201 Principles of Web Design
- ITC304 Digital Payment and Security
- LAW201 Company Law
- LAW305 International Business Law
- LAW311 Cyberlaw & Ethics
- MAT201 Business Mathematics
- MGT200 Small Business Management
- MGT201 Organisational Behaviour
- MGT202 E-Business
- MGT204 Asian Entrepreneurship & Innovation
- MGT205 Asian Business Environment
- MGT212 Business Analytics for Decision Making (strongly recommended)
- MGT209 Production & Logistics Management
- MGT211 E-Commerce
- MGT300 Managing People across Cultures
- MGT302 Change Management
- MGT303 Corporate Policy & Strategy
- MGT304 Strategic International Business Management
- MGT305 Business Ethics & Social Responsibility
- MGT309 Project Management
- MGT312 E-Commerce Strategies
- MKT206 Retail Management
- MKT208 Brand Management
- MKT212 Social Media Marketing
- MKT213 Mobile Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT305 Strategic Marketing Relationship
- MKT307 Environmental Marketing
- MKT308 B2B Marketing
- MKT309 Marketing Engineering
- MKTT313 Digital Product Management
- MKT314 Search Marketing
- QBM201 Advanced Business Statistics
GRADUATION PROJECTS
- All students are required to complete a graduation project in their related fields under supervision.
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
- MPU3113 Hubungan Etnik(Malaysian students)
- MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
- MPU3143 Bahasa Melayu Komunikasi 2(International students)
- MPU3173 Pengajian Malaysia 3(International students)
MPU2 (CHOOSE 1)
- MPU3213 Bahasa Kebangsaan A (for Malaysian students without a credit in SPM Bahasa Melayu)
- MPU3233 Leadership in Business
- MPU3243 Personal Branding and Career Management
MPU3 (CHOOSE 1)
- MPU3313 Comparative Ethics for Malaysia
- MPU3323 Malaysian Constitution
- MPU3333 Malaysian Digital Transformation
- MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
- MPU3353 Personal Financial Planning in Malaysia
- MPU3373 Goods & Services Tax in Malaysia
MPU4 (CHOOSE 1)
- MPU3412 Co-curriculum – Sport 2
- MPU3422 Co-curriculum – Community Service 2
- MPU3432 Co-curriculum – Event Management 2
Entry RequirementsApplicants must have one of the following Entry requirements:
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.0 out of 4.0 - HELP Diploma in Business
Minimum CGPA score of 2.0 out of 4.0 - STPM
2 C’s** - A-Level
2 passes - Senior Middle 3 (UEC)
5 B’s*** - CPU
5 passes with a minimum average of 50% - Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes - Equivalent qualification
** The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
*** Please refer to the Faculty of Business,
Economics and Accounting on the Mathematics and English requirement.
*** Please refer to the Faculty of Business,
Economics and Accounting on the Mathematics and English requirement.
Scholarships Available (Applicable for 2020 intakes only)
Please refer below for scholarship eligibility:
Scholarship Amount
SPM / O-Levels Required
RM12,450 *
8 A+/A and above
RM5,000 **
7 A+/A or 8 A+/A/A-
RM4,000 **
6 A+/A or 7 A+/A/A-
RM2,000 **
5 A+/A or 6 A+/A/A-
Candidates are required to achieve A+/A in English and 3 out of these 4 subjects (Mathematics, Biology, Physics, Chemistry).
* The scholarship value will be deducted across 3 semesters.
** The scholarship value will be deducted from Semester 2 only.
