Duration:2 years
Intakes:January, May & September
Campus:ATC KL Campus - Bangunan Tunas Utama, Jalan Petaling, 50000 Kuala Lumpur
Level of Study:Diploma
Level of Study:Diploma
Faculty:Faculty of Business
Course Code:(R/342/4/0141)(09/20)(A11235)
About this course
The Diploma in Marketing equips you for the real world of business where you must be able to create marketing campaigns that strengthen the brand, generate new prospects, bring in new customers, and retain loyal fans. This Diploma is a very exciting course for those of you who are interested in a career in marketing or to start up a business venture. SPM school-leavers who have obtained at least 3 credits in your SPM results (including a pass in BM and Sejarah) are eligible to enrol directly into the Diploma in Marketing course. (And for those of you who do not qualify for the Diploma course, but has at least 1 credit in SPM, you are eligible to enrol into our Certificate in Business Administration programme, after which, you will be able to enter into this Diploma programme.)
The Diploma in Marketing is recognised by the Ministry of Education and accredited by the Malaysia Qualification Agency (MQA). Upon your graduation with this qualification, you will have the option to further your studies towards your choice of either the Bachelor of Business Administration (Hons) or the Bachelor of Accountancy (Hon). You may also choose to gain some work experience by starting your career in any of the industries, from banking to industrial, consumer products, media and advertising, or even start your own e-commerce business!
Total Course Fees
Registration Fee: RM1,000
Tuition Fee: RM15,000
There is currently a waiver package available. Please e-mail enquiries@atc2u.edu.my for more details.
Subject Listing
-
-
- Introduction to Business
- Business Communication
- English Language 1
- Microeconomics
- Macroeconomics
- Business Maths
- Information Systems Management
- Business Law
- Business Statistics
- Principles of Marketing
- E-Commerce
- Introduction to Finance
- Operation Management
- Principles of Management
- Introduction to Accounting
- English 2
- Business Research Methods
- Entrepreneurship and Projects
- Business and Society
- Marketing Management
MARKETING SPECIALISATION
- International Marketing
- Consumer Behavior
- Service Marketing
- Marketing Channels
- Personal Selling
- Marketing Communication
MPU SUBJECTS
- Pengajian Malaysia 2
- Pemikiran Kritikal dan Analitikal / Bahasa Kebangsaan A
- Pengurusan Masa dan Tekanan Kerja yang Berkesan
- Khidmat Masyarakat
-
Entry RequirementsApplicants must have one of the following Entry requirements:
-
-
- 3 credits in SPM (including a pass in BM)
- Foundation in Business or equivalent (exemption available)
Course duration
The Diploma in Marketing is a 2-year programme, with 6 semesters. This Diploma course offers a wide range of subject related to marketing, business and management. You will be exposed to entrepreneurship, economics, accounting, information technology, different marketing strategies and management styles. This Diploma course also has specialisation in Marketing subjects.
-
International Student Only
International students: Please contact ATC for more information
