Bachelor of Science (Hons) Business & Marketing

Duration:3 years & 6 months

Intakes:Mar, Aug & Oct

Campus:AIMST University, Batu 3 1/2, Bukit Air Nasi, Jalan Bedong—Semeling, 08100 Bedong, Kedah, Malaysia.

Level of Study:Degree

Faculty:Faculty of Business & Management

Course Code:(R2/340/6/0515) (08/26) (A 4798)

About this course

The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more.

Total Course Fees


For scholarship enquiries,  please contact Ms.Kayatri via email


Subject Listing

  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics
  • Business Ethics
  • Consumer Behavior
  • Marketing Planning and Management
  • Business Law
  • International Business
  • Operations Management
  • Promotional Strategy
  • Business Research Methods
  • Retail Management
  • Strategic Management
  • Knowledge Management
  • Marketing Research
  • Entrepreneurship
  • Human Resource Management
  • Digital Marketing
  • Managerial Economics
  • Sales Management
  • International Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Financial Service Marketing
  • Total Quality Management
  • Industrial Training
  • Management Information Systems
  • Service Marketing and Management
  • Project / Seminar in Marketing

Entry RequirementsApplicants must have one of the following Entry requirements:

  • STPM / A-Level

    Pass with CGPA ≥ 2.0 or Grade C in 2 subjects. Pass English at SPM level.

    AIMST Foundation/ Other Foundation/ Government Matriculation / Diploma

    A pass with CGPA≥ 2.0


    Pass with minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English


    Full pass in 5 subjects with grade B

International Student Only

International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.

Please contact AIMST University counsellor for further information.

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